How to Use Referrals & Testimonials to Increase School Admissions | Episode 7

Discover how schools can increase admissions by using referrals and testimonials the right way. In today’s competitive education landscape, trust plays a major role in a parent’s decision-making process. Before enrolling their child, parents want reassurance that a school delivers quality education, safety, care, and overall development. This is where referrals and testimonials become one of the most powerful and cost-effective growth tools for schools.

This video is designed to help school owners, principals, and administrators understand how to turn existing parent satisfaction into consistent student enrolments. Instead of relying only on paid advertisements or expensive marketing campaigns, schools can grow organically by using word-of-mouth strategies backed by real experiences and authentic feedback.

Referrals work because parents trust other parents. When a satisfied parent recommends your school to a friend, neighbour, or relative, it already creates a strong level of confidence before the first enquiry is made. This video explains how schools can systematically encourage referrals without sounding pushy or sales-driven. You will learn simple ways to ask for referrals at the right time, such as during parent-teacher meetings, school events, or after positive milestones like academic progress or successful activities.

Testimonials, on the other hand, act as social proof. They show prospective families that real parents and students have had positive experiences with your school. In this video, you will learn how to collect authentic testimonials that feel natural and trustworthy. This includes written testimonials, short video clips, and feedback that can be shared across your website, social media platforms, admission brochures, and school campaigns. The focus is on authenticity testimonials that sound genuine, relatable, and emotionally reassuring rather than scripted or promotional.

The video also explains where and how to use referrals and testimonials effectively. Simply collecting feedback is not enough; it must be positioned strategically. You will learn how to display testimonials on your website admission pages, share them on social media, use them in WhatsApp communications with interested parents, and include them during counselling sessions to strengthen trust and credibility. When used correctly, testimonials help reduce hesitation and shorten the admission decision cycle.

Another key aspect covered is cost-effectiveness. Many schools spend large amounts on advertisements without seeing long-term results. Referral-based admissions, however, require minimal investment and often bring higher-quality leads because they come with built-in trust. This video shows how even small and mid-sized schools can build a sustainable admissions pipeline using referrals and testimonials as a core strategy.

The content is especially helpful for schools that want to grow steadily without aggressive marketing. Whether you are running a local school or a growing educational institution, these strategies can be adapted easily to your scale. The methods discussed are practical, ethical, and focused on long-term reputation building rather than short-term promotion.

By the end of this video, you will have a clear understanding of how to:

  • Encourage parent referrals in a natural and respectful way

  • Collect real, meaningful testimonials from parents and students

  • Build trust with prospective families before the first interaction

  • Use word-of-mouth to generate consistent admissions

  • Reduce dependency on paid marketing campaigns

This video is ideal for school leaders who believe that strong relationships and trust are the foundation of sustainable growth. When parents become your brand advocates, admissions no longer depend only on advertisements, they grow through genuine recommendations and proven experiences.